Data-Driven Marketing for Travel & Tourism



There has been no greater change to the travel and tourism industry than the technological revolution that is continuing to take place. The application of technology in tourism, whether in the vacation-planning process or during the actual vacation, is changing the entire industry.

The statistics speak for themselves. According to Think With Google’s ‘5 Stages of Travel’, the average traveler visits about 22 travel-related sites prior to booking a vacation and 70% of business travelers will check into their flights and hotels via their mobile devices.

DDM for Travel and Tourism features international speakers of a dozen innovative companies in the vanguard of marketing technology as well as marketing professionals from the travel and tourism industries who provide insight and share best practices of how data-driven marketing strategies can help you engage and interact with new and existing customers more effectively, and how travel data can also be used as an additional revenue stream.